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Regional music retailer Swee Lee is running an open call for an ultimate gear lover’s experience: one lucky individual will have the chance to attend and report from NAMM 2020, the world’s largest annual music tradeshow taking place in Anaheim, California, with flights and travel covered. The selected reporter will see all the newest music gear for 2020 as it is unveiled to the world at NAMM.

The chosen roving reporter will takeover Swee Lee’s social channels reaching thousands of music lovers across Asia, reporting live from the trade show floor. Presented in partnership with Guitar.com, Swee Lee’s NAMM roving reporter will also have the opportunity to be mentored by some of the industry’s leading writers on all things guitar, music production and gear.

Music gear obsessives will know all about the annual NAMM Show, where the hottest products, gear, and trends are announced every year. Drawing over 110,000 attendees in 2019 from 130+ countries, and as a global hub where international music brands converge, NAMM is the exhibition of the year for anybody interested in contemporary music gear, instruments, and accessories.

Participants will be in good company: past attendees of the NAMM Show have included internationally renowned brands and artists such as Fender, Gibson, Roland, Taylor, Korg, Pioneer, Sabian, Meinl and many more. The networking and exposure opportunities of attending NAMM are unparalleled for any aspiring creators, artists, producers, and journalists looking to break into or accelerate their career in the music industry.

To enter, participants need to do three things:
1. Creators should submit a brief video clip talking about their favourite piece of gear from a local Swee Lee Store (in Singapore, Indonesia, Malaysia, or Vietnam).

2. The video clip needs to be a demo or review of any product instore. Creators are encouraged to showcase their unique personality, knowledge of gear, and enthusiasm!

3. Applicants should upload their video to Instagram (can be via an IG post or IGTV) anytime between 4 September 2019 and 13 October 2019. Be sure to tag @guitar & @sweeleemusic, and add the hashtag #nammrovingreporter in the caption so that your post is searchable.

Competition judging criteria will include the creator’s personality, knowledge of gear & playing style, and video production & editing quality.

Think you have what it takes? Interested applicants should visit this link and submit their work now! Finalists will be shortlisted by 18 October and the winner of the search will be announced in November.

Additional Notes
We’ll send the successful roving reporter to attend the 2020 Winter NAMM Show (16 –19 January 2020) in Anaheim, California. Flights and accommodation are covered.
The NAMM Show is an industry exhibition, and the roving reporter will be responsible for flexing their journalistic/content chops to demonstrate the best new gear, and capturing video to report
back to the region.

Once we have our roving reporter, we’ll work together with them on a strategic plan to showcase the best gear from the four days at NAMM. They’ll be mentored by the journalists and presenters
from Guitar.com, and work closely with the Swee Lee Team.