its the awareness the campaign is trying to sell, not so much of immediate effect. Of course after the initial shout out, excitment, whether do people still quietly practise what they preach or just moved on to some other "latest topic of the month"(kinda like some topic discussion on the forum here..
), thats another thing.
while i doesnt really believe that the campaign going to help much as well, i think its good that some hotels in singapore are coming up with corny idea to sell room package, to boost their sale, be part of the wagon and having publicity in paper
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